ASICS and Fluxo W7M launch esports‑inspired apparel line in Brazil

Japanese sportswear brand ASICS and Brazilian esports organization Fluxo W7M unveiled their first joint clothing collection on Thursday, 6 August. The line, sold online, at ASICS’s Oscar Freire store in São Paulo and through Fluxo W7M’s official shop, includes T‑shirts, hoodies, jackets, pants and caps that blend traditional ASICS design with pixelated, gamer‑style graphics inspired by the 1998 Japan national‑team jersey.

The partnership, announced earlier in June, is presented as a community‑focused initiative to promote health, discipline and high performance among esports athletes and fans. ASICS Latin‑America marketing director Constanza Novillo said the collaboration aligns on values such as “discipline, performance and continuous improvement.” Meet‑and‑greet events with the Fluxo W7M squad are scheduled for 7‑8 August at the São Paulo store, featuring gaming stations and shoe‑fit testing.

The collection aims to broaden the reach of both brands beyond competition gear into everyday lifestyle apparel, reflecting a growing trend of esports organizations expanding into fashion and culture.