ASICS and Senna launch collection honoring Ayrton Senna's Interlagos victories

ASICS and Senna Brands have announced a new collaborative collection celebrating Ayrton Senna's historic Formula 1 victories at the Brazilian Grand Prix in 1991 and 1993. The launch commemorates the 35th anniversary of the triple world champion's first win at the Interlagos circuit.

The centerpiece of the collection is a special edition of the NOVABLAST 6 running shoe. The design incorporates visual elements from Senna's 1991 race, where he famously won despite his car being stuck in sixth gear, as well as references to his 1993 victory. Design details include colors inspired by the track's asphalt and curbs, rain splashes on the sole, and motifs representing the iconic podium.

In addition to the footwear, the collection features sports and casual t-shirts, caps, and performance socks. The apparel includes graphic elements inspired by the sixth-gear struggle and the Interlagos trophy. The products are scheduled for official release on October 29, 2026.