ASICS launches mental health installation in Paris

To mark World Mental Health Day, the sportswear brand ASICS has launched a unique installation at La Villette in Paris. The exhibit, titled ‘Homo Scrollus Canapus’, uses a life-sized diorama to humorously critique the physical and mental health impacts of sedentary behavior caused by excessive screen use.

The installation depicts a specimen of this ‘new urban species’ lounging on a sofa, surrounded by a television, computer, and smartphone. Through an animal documentary-style voiceover, the exhibit highlights how constant digital consumption leads to fatigue and physical inactivity, ultimately encouraging viewers to engage in brief periods of movement to improve well-being.