asmi releases new song ‘Update Cute’ for CANMAKE tie-up

Singer-songwriter asmi has released her new song, ‘Update Cute’, on September 9. The track was written specifically as a tie-up song for the makeup brand CANMAKE, featured in their ‘Find Your KAWAII!’ and ‘Let’s Become Cute Together’ brand movies.

The song was composed, written, and arranged by Vocaloid producer Nito. It features a pop sound designed to capture the excitement of stepping into a new version of oneself.

A music video directed by Caramel has also been released, utilizing a game-like aesthetic. The visuals synchronize character movements and screen changes with the rhythm of the music, depicting a character ‘updating’ their cuteness through various outfits and items.