ASOPROA promotes Valencian avocado brand at Fruit Attraction

The Association of Avocado Producers (ASOPROA) is working to strengthen the ‘Valencian Avocado’ quality brand by increasing engagement with commercial operators and food distribution chains. During the Fruit Attraction event in Madrid, the association presented its proposal to professionals from Spain and other European Union markets to prepare for the 2026/27 campaign.

Currently, the Valencian Community produces approximately 25,000 tons of avocados. The sector anticipates that production volume could double in the coming years, driven by an annual increase in cultivated land of between 250 and 300 hectares. ASOPROA president Celestino Recatalá noted that local produce offers advantages over long-distance imports regarding freshness, food safety, and environmental sustainability.