< Back to all clusters
[TECHNOLOGY] · United Kingdom · 18 sources

started · updated

ASOS confirms customer data breach following cyberattack

British fashion retailer ASOS has confirmed a significant data breach following a cyberattack that targeted customer information. The breach occurred after hackers, identifying themselves as the Xuanye Group, used social engineering to impersonate a trusted contact and obtain the login credentials of an ASOS employee. These credentials were then used to access data held on certain third-party platforms.

According to ASOS and subsequent investigations, the compromised data includes customer names, home addresses, phone numbers, and email addresses. Reports from the BBC indicate that the breach also exposed customer search histories, revealing specific shopping interests. ASOS has emphasized that payment card information and account passwords were not accessed during the incident.

The attack gained public attention when hackers sent unauthorized push notifications directly through the ASOS mobile app, claiming the company’s Snowflake-hosted data was “fully compromised” and threatening to leak the information unless negotiations began. Snowflake has since issued a statement clarifying that its own systems were not breached and that the issue did not stem from a vulnerability in its platform.

ASOS has locked down the affected third-party platforms, launched a full investigation with cybersecurity experts, and is cooperating with law enforcement and regulatory authorities, including the UK Information Commissioner’s Office. The company's shares experienced significant volatility following the disclosure, at one point dropping over 12% before partially recovering.

Entities

ASOS · London Stock Exchange · Snowflake · UK Information Commissioner’s Office · Xuanye group

Claims

What the coverage asserts, and how many sources carry each claim.

Sources