Associazione Vetrinisti & Visual Europei celebrates tenth anniversary in Rome

The Association of European Window Dressers & Visual Merchandisers (Associazione Vetrinisti & Visual Europei) celebrated the tenth anniversary of ‘Window Display nel Mondo’ at the Ministry of Enterprises and Made in Italy in Rome.

Led by President Giuseppe Marco Pasquarella, the event brought together institutional representatives, professionals, schools, and businesses from Italy and Europe. The gathering served as a platform to discuss the future of visual merchandising, a profession increasingly vital to commerce, visual communication, and the promotion of Italian excellence.

During the ceremony, Elena Lorenzini, representing the Ministry, emphasized the importance of creativity and training within a transforming production system, noting that storefronts allow companies to communicate their identity and product value. Discussions also focused on the need to provide professional recognition for visual merchandisers and to create career opportunities for younger generations through innovation and new technologies.