ASTA Caribbean Showcase convenes tourism leaders in St. Kitts

The 2026 ASTA Caribbean Showcase was held in St. Kitts, bringing together regional tourism leaders, government officials, and travel industry professionals to discuss the future of regional travel. The event featured high-level representatives from St. Kitts and Nevis, Nevis, St. Vincent and the Grenadines, the Turks and Caicos Islands, and the British Virgin Islands.

American Society of Travel Advisors (ASTA) CEO Zane Kerby noted that the Caribbean remains a highly aspirational destination for American travelers. Key drivers for this sustained demand include geographic proximity, familiarity with the region, the use of English, and currency stability. The showcase aimed to strengthen relationships between Caribbean destinations and travel advisors to support sustainable tourism growth and regional cooperation.