Asti DOCG renews Nitto ATP Finals partnership until 2030

The Consorzio Asti DOCG has renewed its partnership with the Nitto ATP Finals, extending its role as the official sparkling wine of the tournament through 2030. The agreement was signed with the Italian Tennis and Padel Federation (FITP).

This extension follows a five-year period from 2021 to 2025. Giacomo Pondini, director of the Consorzio Asti DOCG, noted that the partnership aims to connect the Asti brand with the growing tennis audience. The decision comes amid a surge in tennis popularity in Italy, highlighted by high viewership numbers for recent major matches.

Marco Martinasso, General Director of the FITP, stated that the renewal strengthens the link between the Turin-based event and the Piedmont region's excellence, aiming to enrich the tournament experience through prestigious Italian products.