Aston Villa extends Betano partnership through the 2028/29 season

Aston Villa Football Club and Kaizen Gaming, the operator of the Betano sports‑betting brand, have announced a three‑year extension of their partnership. Under the new deal Betano will remain the club’s official partner until the end of the 2028/29 season and its logo will appear on the left sleeve of the first‑team kit.

The collaboration, first launched in 2024, coincided with a period of on‑field success that saw Aston Villa win the UEFA Europa League and qualify for the UEFA Champions League. Kaizen Gaming has meanwhile expanded Betano to 20 markets worldwide. Both parties highlighted community work, including support for the Acorns Children’s Hospital and the Aston Villa Foundation, and the temporary removal of Betano branding for the club’s 150‑year anniversary shirt.

“Those first two years have been extraordinary,” said Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, adding that the partnership is built on shared ambition, values and trust.