ASUS launches new Zenbook and ProArt AI-capable laptops

ASUS has expanded its laptop lineup with new hardware focused on portability and AI performance. In the Philippines, the company launched the Zenbook 14 UX3480, an ultraportable notebook featuring a Ceraluminum lid designed to resist scratches and smudges. The device is available in three silicon configurations using Intel, AMD, or Qualcomm Snapdragon platforms, with prices starting at PHP 76,995.

In the United States, ASUS has opened preorders for the ProArt series, specifically the 14-inch P14 and 16-inch P16 models. These laptops utilize NVIDIA’s RTX Spark platform, which allows the CPU and GPU to share a unified memory pool of up to 128GB. This architecture is designed to support heavy AI workflows, such as large language model processing and image generation. The P14 starts at $2,599.99, while the P16 starts at $2,799.99.