Athens EuroLeague Final Four generates €26.75 million impact

The Organizing Committee of the 2026 EuroLeague Final Four in Athens has released an official report detailing the event's economic, social, and environmental footprint, totaling €26.75 million. The report, conducted using the ‘EventImpacts methodology’, indicates a high return on investment, with €2.62 generated for every €1 spent.

The economic impact is divided into €21.08 million in direct economic impact and €5.66 million in estimated social value. The event attracted 17,828 spectators from 27 different countries. International visitors contributed approximately €11.58 million to the local economy, primarily benefiting the hospitality, catering, retail, and entertainment sectors. Notably, 77.5% of the 3,958 international fans traveled to Athens specifically for the matches.

Socially, the event promoted physical activity, inclusion, and volunteering. Approximately 68.4% of Greek fans reported being motivated to exercise more following the event, while 81.9% of participants felt the organization promoted inclusion and respect. Additionally, 75% of visitors expressed a willingness to return to Athens in the future.