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[CULTURE] · Greece · 12 sources

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Athens tourists turn to sun protection amid record heat and crowds

Extreme heat and record-breaking tourism in Athens have led to a surge in sun protection measures, particularly the sale of hats among visitors to ancient sites like the Acropolis. The Acropolis saw approximately 4.6 million visitors in 2025, following a year that saw 38 million total visitors to Greece.

Due to high temperatures in the mid-30s Celsius and limited shade, tourists are increasingly using various types of headgear, including straw boaters, Panama hats, and bucket hats, to avoid ultraviolet exposure and heat stroke. Local businesses, such as kiosks in Syntagma Square, report rising sales, with prices ranging from 6 euros for basic models to over 100 euros for handcrafted straw designs.

Health campaigners and Red Cross volunteers have responded to the conditions by distributing water, sunscreen, and information leaflets to help prevent heat-related illnesses among the crowds.

Entities

Acropolis · Athens · Greece · Konstantinos Mallios · Lisa Sarigiannidou · Red Cross

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