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[CULTURE] · Germany, Denmark · 3 sources

Athleisure fashion trend expands across Europe

The athleisure movement, originally rooted in gym wear, has become a mainstream style embraced for everyday occasions. Designers such as Stella McCartney and Alexander Wang have elevated the look with upscale collections, blending comfort with elegance.

Fashion editors highlight practical ways to adapt athletic pieces for work, social events and seasonal weather, recommending layering with structured coats, swapping sneakers for loafers, and incorporating sustainable fabrics like recycled polyester and Tencel. The trend is gaining traction in European markets, notably Germany and Denmark, where consumers value both style and eco‑friendly materials.

Entities

Alexander Wang · ELLE Brazil · Stella McCartney