athletia to launch new 10mL Eau de Parfum and Holiday Kit

The skincare and lifestyle brand athletia, managed by Equip Co., Ltd., has announced the launch of its Eau de Parfum in a new 10mL portable size and a limited-edition Holiday Kit 2026. Both products are scheduled for release on October 16, 2026.

The 10mL Eau de Parfum will be available in three scents: ‘LOST IN THE CROWD’ (herbal woody floral), ‘UNTIL THE CLOUDS CLEAR’ (green herbal), and ‘TWILIGHT HUES’ (cypress spicy). These fragrances feature 1-dodecanol, a human-scent component, and consist of over 90% natural plant essential oils.

The Holiday Kit 2026, priced at 14,850 yen, includes the 10mL Eau de Parfum, a 10mL mini Dual Essence Body Oil 01, and a reusable regenerated knit pleated bag. The brand emphasizes clean beauty and environmental considerations, utilizing recycled glass in its iconic bottle designs.