Atlixco Mayor Ariadna Ayala Launches Chile in Nogada Guide

Atlixco mayor Ariadna Ayala presented the "Guía del Chile en Nogada," a digital guide designed to promote the region's seasonal dish and boost tourism in Puebla. The guide, accessible via a QR code, lists 44 participating restaurants and 11 traditional market kitchens, as well as delivery options and a dedicated desserts‑and‑drinks section.

Ayala said the initiative aims to professionalise local tourism, generate income for hundreds of families, and increase sales of the dish, with officials estimating more than 25,000 chiles en nogada will be sold this season. The effort is coordinated among the municipal government, restaurateurs, hoteliers, tour operators, producers and media, and is expected to be amplified by the upcoming Feria de Atlixco, which attracts thousands of visitors.