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Atlético-MG ends H2Bet master sponsorship following Brazilian betting ad ban
Atlético-MG has announced the termination of its partnership with H2Bet, which served as the club's master jersey sponsor. The decision follows a provisional measure in Brazil that prohibits the operation and advertising of betting companies.
The partnership, which began in January 2025, was originally scheduled to last until the end of 2027 and involved a total payment of R$ 180 million over three seasons. Under the new regulations, betting companies have until Monday, October 5, to remove all advertising materials from circulation, a rule that extends to brand logos on football club uniforms.
Atlético-MG is not among the group of clubs currently appealing the measure to the Supreme Federal Court (STF) to seek a suspension of its effects. Other Brazilian clubs, such as Santos FC, have also faced similar disruptions, with Santos recently ending its sponsorship with Novibet.
Entities
Atlético-MG · H2bet · Luiz Fux · Santos FC · Supreme Federal Court
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 4 SOURCES] Betting companies have until Monday, October 5, to remove their advertising materials from circulation. tribunadepetropolis.com.br · www.dgabc.com.br · tnonline.uol.com.br
- [● 4 SOURCES] Atlético-MG has ended its partnership with H2Bet, the company that served as the club's master jersey sponsor. tribunadepetropolis.com.br · www.dgabc.com.br · tnonline.uol.com.br
- [● 4 SOURCES] Atlético-MG is not among the clubs that have appealed the provisional measure to the Supreme Federal Court (STF). tribunadepetropolis.com.br · www.dgabc.com.br · tnonline.uol.com.br
- [● 4 SOURCES] A provisional measure in Brazil has prohibited the operation and advertising of betting houses. tribunadepetropolis.com.br · www.dgabc.com.br · tnonline.uol.com.br
- [● 4 SOURCES] The agreement with H2Bet was set to run until the end of 2027, with a total planned payment of R$ 180 million over three seasons. tribunadepetropolis.com.br · www.dgabc.com.br · tnonline.uol.com.br
- [● 4 SOURCES] Santos FC has also ended its partnership with Novibet following the same regulatory changes. tribunadepetropolis.com.br · www.dgabc.com.br · tnonline.uol.com.br