Atomy opens first overseas brand center in Yantai, China

Atomy's Chinese subsidiary has opened ‘Vision Park’ in Yantai, Shandong Province, marking the company's first overseas brand center. The facility is designed to serve as a global business hub, integrating brand experience, education, consultation, and community functions.

The four-story center includes exhibition and experience zones, health and beauty consultation areas, education and seminar spaces, and a smart farm showcasing eco-friendly agricultural technology. Local authorities noted that the center is expected to strengthen industrial cooperation between Atomy and China, transitioning the company's local operations from a sales-focused model to one encompassing production, R&D, sales, and logistics.

Atomy has seen significant growth in China since its establishment in 2020, reaching cumulative sales of 10 billion yuan (approximately 2 trillion KRW). The company has set a target to achieve annual sales of 5 billion yuan (approximately 1 trillion KRW) by 2030.