Atresmedia launches Amvia outdoor advertising division

Atresmedia has launched Amvia, its new outdoor advertising division, following the acquisition of Clear Channel España. The new division aims to focus on digital, creative, and sustainable outdoor media solutions to connect brands with urban spaces and audiences.

Amvia will operate with its own commercial management and identity while benefiting from the corporate framework of Atresmedia. Jordi Sáez, formerly the CEO of Clear Channel, has been appointed as the General Manager of the new division. Sáez announced plans for an investment of 250 million euros over the next five years to accelerate the project.

Javier Bardají, CEO of Atresmedia, noted that the move allows the group to enter a business sector in which it was not previously present. Amvia currently holds a 20% market share, managing a national network of over 28,000 advertising supports across 768 municipalities, including more than 2,300 digital screens.