au PAY Market to host Point Cho-Cho Matsuri shopping event

au Commerce & Life Corp. has announced the “Point Cho-Cho Matsuri” shopping event on the au PAY Market platform. The promotion is scheduled to run from 10:00 AM on September 9, 2026, until 9:59 AM on September 13, 2026.

During the event, customers can earn Ponta points based on their purchase amounts. Ponta Pass members can receive up to 7% back, which, when combined with “Kaidoku Members” benefits and store-specific rewards, can reach a total of 36% back. On the final day, between 12:00 AM and 9:59 AM, the combination of “Santaro Day” and the “Shopping Rally” will increase the maximum potential return to 46%. The point return is capped at 5,000 points.

Additional features of the event include:

• A “Benefit Gacha” for Ponta Pass members offering guaranteed coupons worth up to 10,000 yen. • A “Sports & Outdoor Festival” offering up to 20% point returns and special discounts. • A sale at the Beisia au PAY Market store featuring daily discounts of up to 50% on groceries and daily necessities, alongside point returns of up to 50% for Ponta Pass members.