Auburn Mall occupancy rises from 40% vacant to 90% full

The Auburn Mall in Maine has experienced a rapid increase in occupancy, rising from 40 percent vacant to nearly 90 percent full in a matter of weeks.

This resurgence was driven by social media outreach. Jeff Mitchell, a longtime tenant who owns Family Time Dine and Play and Fluff Me, shared information regarding available storefronts and rental pricing on the mall’s Facebook page. The posts reached over 325,000 people, generating significant interest from business owners and leading to a wave of new tenants moving into the facility.