Auchan launches integrated OkAuchan mobile app in Hungary

Auchan has launched a renewed OkAuchan mobile application in Hungary, integrating the functions of its two previous apps into a single platform. This update allows customers to manage both online and offline shopping experiences through one interface.

The new application combines the features of the former Auchan Online Store app with the existing OkAuchan system. Users can now place online orders for home delivery or personal pickup, manage their digital Bizalom loyalty card, access personalized discounts, and maintain shopping lists within the same app.

A key addition to the service is the integration of Auchan CoolBox refrigerated automated parcel lockers. Currently, customers in central Budapest can select these cooled lockers for order pickups, providing a flexible option for perishable goods. This digital overhaul is part of the company’s seven-year growth strategy, which aims to triple its turnover by 2032.