Auchan Poland expands availability of pesticide-free fruit

Sales of fruit with zero pesticide residues are increasing in Poland, leading orchardists to expand production. Auchan Polska has increased the availability of these products through its ‘Pewni Dobrego’ brand.

According to a CBOS study from May 2025, 55 percent of Poles consider quality to be the most important criterion when purchasing food. Additionally, an Auchan Polska report indicates that 79 percent of Poles prioritize buying Polish food.

The growth of the pesticide-free category is supported by an educational campaign organized by the ‘Kraina Sadów i Ogrodów’ Association. In Auchan Polska, sales of pesticide-free products grew by more than 11 percent over the last year, currently representing approximately 3.5 percent of their share, with higher concentrations in specific categories such as apples and pears.