Auchan Polska launches charity initiative for child psychiatry

Auchan Polska has launched a charitable initiative titled ‘Mały Rudzik, wielka pomoc’ to support the Clinic of Child and Adolescent Psychiatry at the Children's Health Center in Warsaw. For every Rudzik mascot sold, the retailer will donate 5 PLN toward the purchase of virtual reality (VR) technology.

The VR equipment is intended to assist in the therapy of young patients dealing with various conditions, including anxiety disorders, phobias, social anxiety, post-traumatic stress disorder, and depression. Dr. Beata Ryszewska-Pokraśniewicz, head of the clinic, noted that such technology can provide moments of relief and joy for children undergoing difficult treatments.