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Audemars Piguet launches The Watch Keepers pre-owned platform
Audemars Piguet has introduced a new certified pre-owned digital platform called ‘The Watch Keepers’. The service is currently rolling out in Switzerland and Continental Europe, with plans for a progressive global expansion.
Under this consignment model, sellers must register, provide a serial number and proof of ownership, and ship the timepiece to an Audemars Piguet service center via insured courier. To be eligible, watches must be at least two years past their original retail sale date.
In-house watchmakers authenticate each piece against company records and assess its condition using a five-point grading system for the case, dial, and bracelet. Once verified, the watches are photographed and listed for sale via a set price or bidding format. The timepiece remains the property of the seller until the sale is finalized.
Upon purchase, buyers receive the watch along with a certificate of authenticity, a branded travel pouch, and a two-year warranty covering proper functioning. The platform aims to list approximately 100 watches at any given time.
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Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Purchased watches include a certificate of authenticity and a two-year warranty. robbreport.com
- [● 3 SOURCES] The platform is initially available in Switzerland and Continental Europe. wwd.com · cpp-luxury.com · robbreport.com
- [● 2 SOURCES] The company uses a five-point grading system for the case, dial, and bracelet. wwd.com · robbreport.com
- [● 3 SOURCES] Watches must be at least two years past their original sale date to be eligible. wwd.com · cpp-luxury.com · robbreport.com
- [● 2 SOURCES] The platform operates on a consignment model where the watch remains the seller's property until sold. cpp-luxury.com · wwd.com
- [● 3 SOURCES] Audemars Piguet launched a certified pre-owned digital platform named ‘The Watch Keepers’. wwd.com · cpp-luxury.com · robbreport.com