August sales plan and email newsletter ideas for marketers

Two business pieces offer guidance for the August marketing season. One outlines an August sales plan, urging teams to prepare multiple campaigns, build a prospect pool and focus on the critical September‑November period that determines year‑end results. It stresses weekly actions and the need to rest before the final sprint.

The other provides August newsletter ideas, noting the month’s low email open (19.79%) and click‑through rates (2.24%). It suggests showcasing upcoming fall collections, leveraging Labor Day promotions, and cites data such as Adobe Digital Insights’ 2018 Labor Day sales of $2 billion and Mastercard’s forecast of a 7.5% retail growth through the holiday period.