AURORA joins War Child UK for Jingle Jam 2026

Norwegian singer-songwriter AURORA has been named an ambassador for the 2026 Jingle Jam, a charity gaming event supporting War Child UK. The initiative aims to raise funds to provide mental health support, education, protection, and immediate aid to children living in conflict zones globally.

The 2026 campaign will utilize gaming as both a fundraising tool and a medium for awareness. One featured initiative, JingleBuild, will involve creators building virtual spaces inspired by shelters converted into kindergartens in Ukraine, highlighting the reality of children in war zones.

Since 2011, Jingle Jam has raised over £31 million for various causes. The 2025 edition was one of its most successful, with over 1,000 creators raising more than £3.5 million.