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[BUSINESS] · Brazil · 2 sources

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Aussie Chicken & More launches two new wraps in Brazil

The 100% delivery brand Aussie Chicken & More, part of the Outback Steakhouse group, announced the addition of two new wrap recipes to its menu. Starting on 27 July 2024, the Crunchy Aussie Wrap and the Aussie Mignon Wrap will be offered in more than 300 locations across over 80 Brazilian cities, including Campinas, Piracicaba, Limeira and Sorocaba/Votorantim. Both items are built around the brand’s Sweet & Spicy DNA and feature premium ingredients: the Mignon Wrap contains filé mignon strips, sautéed mushrooms, melted cheese, tomato, red cabbage and a blue‑cheese‑sriracha sauce, while the Crunchy Wrap pairs the brand’s signature crispy chicken with bacon, glazed pecan nuts, corn, carrot, tomato, artisanal pickles and aioli mayo, all wrapped in a soft tortilla. Prices are R$ 59.90 for the Mignon version and R$ 54.90 for the Crunchy version. "At Aussie, we believe practicality and flavour don’t have to compete," said Claudia Vilhena, Vice‑President of Marketing, Sales and Growth at Bold Hospitality Company, which operates the brand. "Our challenge was to take a familiar format and show it can deliver much more than convenience."

Entities

Aussie Chicken & More · Bold Hospitality Company · Claudia Vilhena · Outback Steakhouse