Australia updates news bargaining laws to target Big Tech

The Australian government is advancing new media bargaining laws designed to compel major technology platforms, including Google, Meta, and TikTok, to strike commercial deals with local news organizations. The legislation aims to ensure journalists receive a fair share of revenue from digital platforms that benefit from their content.

Under the revised proposal, tech companies will be required to sign agreements with at least eight Australian media companies, an increase from the previously proposed six. To prevent large publishers from monopolizing the funds, no single deal can account for more than 25 per cent of a platform's total levy liability. The levy itself is set at 2.5 per cent of a company's Australian advertising revenue, though companies can reduce this amount by reaching commercial agreements with news outlets.

Additionally, the Australian Associated Press (AAP) is set to receive 5 per cent of the revenue collected through this news bargaining incentive. While government officials state these reforms will strengthen the media landscape from large to small outlets, Meta has previously criticized the measures, labeling them an “unfair tax” that may not guarantee a sustainable news sector.