Australian Marketing Institute appoints Lauren Hyde as CEO

The Australian Marketing Institute (AMI) has appointed Lauren Hyde as its new Chief Executive Officer. Hyde, an education and marketing leader, joins the organization during a period of rapid industry change driven by artificial intelligence, data, and evolving customer expectations.

Hyde previously served as the Managing Director of Cengage ANZ and held various APAC leadership roles at Pearson. AMI Chair Kristie Atkins stated that the appointment reflects the board's goal to strengthen the institute's role in advancing marketing as a respected and future-ready profession. Hyde expressed a focus on workforce skills development to help professionals and organizations stay ahead as industries evolve.