Austrian regions boost tourism with media specials and bike‑congress initiatives

The SalzburgLand tourism board partnered with major German and Austrian newspapers to produce high‑circulation media specials promoting sustainable travel, Alpine cuisine and long‑distance hiking. The 52‑page supplement with Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung reached 315,000 copies, while additional specials with Der Standard and Servus added roughly 155,000 copies, targeting a quality‑oriented German‑speaking audience.

Meanwhile, representatives from the Salzkammergut region attended the final Mountainbike Congress Austria in Saalbach. Over a decade, the congress helped position Salzkammergut as a leading mountain‑bike destination with about 1,000 kilometres of trails and the Salzkammergut Trophy marathon. Delegates gathered insights on trends and future development, aiming to integrate the learnings into ongoing tourism projects for the region.