Automakers expand retail presence in Dubai with new showrooms

Automotive brands are adopting new retail strategies in Dubai to reach consumers through shopping centers and flagship locations.

Chevrolet, in partnership with Al Ghandi Auto, has opened a 630-square-meter showroom inside City Centre Mirdif. The space features themed zones for SUVs, off-road vehicles, and electric models, including a dedicated Corvette area with a driving simulator. The modular design incorporates large LED walls, interactive displays, a café, and a lounge to facilitate a seamless browsing and purchasing experience.

Separately, MAHY Khoory Automotive, the exclusive dealer for Dongfeng in the UAE, has launched the DONGFENG 008. Following the opening of a flagship showroom at Oasis Mall on Sheikh Zayed Road, the brand is introducing this premium family SUV to the market. The DONGFENG 008 utilizes Range-Extended Electric Vehicle (REEV) technology, offering a combined driving range of up to 1,220 km.