Automakers in Vietnam slash small SUV prices amid rising competition

Automakers in Vietnam are implementing significant price reductions and incentives for small SUV models throughout September to navigate intensifying competition in the urban high-ground vehicle segment.

Toyota has introduced registration fee support for the Corolla Cross, with both versions receiving 50% support, potentially lowering prices to between 779 and 826.5 million VND. The Yaris Cross HEV is receiving up to 100% registration fee support, valued at approximately 74 million VND.

Mitsubishi is offering 100% registration fee support for all Xforce versions, with discounts reaching up to 72 million VND depending on the trim. Honda is providing a direct 50 million VND discount on both G and L versions of the HR-V.

Mazda continues incentives for the CX-30 and CX-3, with reductions up to 47 million VND and 35 million VND respectively. Subaru Vietnam is offering the deepest discounts among Japanese brands for the Crosstrek (2025 VIN), with price cuts ranging from 209 to 269 million VND.