Automakers intensify competition in midsize SUV market

The midsize SUV market is seeing increased competition as manufacturers prepare new models to challenge the dominance of the Hyundai Creta. Honda Cars India is expected to launch a facelift of the Elevate by late September or early October 2026. The updated Elevate is anticipated to feature a revised front fascia, redesigned headlamps, new alloy wheels, and upgraded technology including a 360-degree camera and an enhanced ADAS suite.

Other major players are also positioning themselves for market share. Kia and Renault are planning to introduce hybrid versions of the Seltos and Duster SUVs, respectively. Meanwhile, the Hyundai Creta continues to offer high-end features such as a 26-cm screen, ventilated seats, and a panoramic glass roof to maintain its competitive edge.