Automation and robotics industry shows gap between tech innovation and brand strength

A recent Brand IQ study examining the automation and robotics industry reveals a gap between technical innovation and brand strength. Siemens emerged as the industry benchmark with a score of 133, leading in categories such as industry relevance, design, and AI visibility. Other notable companies include ABB, which shows strong content authority but lacks digital readiness, and KUKA, which maintains high visibility in robotics strategy.

In the German startup sector, companies are focusing on practical applications of emerging technologies. NEURA Robotics is developing humanoid robots designed to assist humans in daily life, caregiving, and hazardous environments through advanced sensor and control systems. Additionally, Black Semiconductor is working on energy-efficient chips using hybrid electrical and optical data transmission, while Planet A Foods develops sustainable alternatives to cocoa and coffee.