Automobile and Touring Club of Egypt and FIA launch road safety campaign

The Automobile and Touring Club of Egypt, in collaboration with the Fédération Internationale de l'Automobile (FIA) – Region 1, has launched a new awareness campaign titled ‘On the Road’. The initiative aims to promote a culture of road safety and emphasize the critical importance of maintaining attention while driving.

The campaign focuses heavily on the dangers of distracted driving, specifically highlighting the risks associated with mobile phone use and headphones. Through an awareness film, the campaign illustrates how a single moment of inattention can lead to preventable accidents, affecting various road users including pedestrians, children, cyclists, and motorcyclists.

Mohamed Askar, Vice President of the Automobile and Touring Club of Egypt, stated that the campaign is part of the club’s social responsibility to improve road safety. He noted that the partnership with the FIA aims to transform road safety from a set of rules into a daily habit and shared responsibility among all road users.