Automotive brands join major Brazilian festivals

Various Brazilian events are featuring unique automotive integrations. At the Rocky Mountain Games in São Paulo, Jeep will showcase the new Avenger Longitude. The festival, held at Pico do Jaraguá, focuses on outdoor sports and mountain culture, offering test drives for the SUV to participants interested in adventure and nature.

In Belo Horizonte, the Game Fest Minas 2026 will host a high-tech activation featuring a real vehicle inspired by the post-apocalyptic video game Once Human. This collaboration between GWM, NetEase Games, and the agency Borderless marks a first for Latin America, bringing a physical representation of the gaming phenomenon to the Centerminas Expo.