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[BUSINESS] · Venezuela · 4 sources

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Automotive brands showcase new models at Autofest Caracas

During the 15th edition of Autofest Caracas, major automotive players announced new product launches and market strategies.

Volkswagen introduced the Virtus Trendline sedan, a model produced in Brazil featuring a 1.6L engine and a five-star Latin NCAP safety rating. The company also launched a new institutional communication campaign in Venezuela titled “Venezuela, queremos dártelo todo” and announced that the new Save pick-up will be added to its local catalog in November.

Foton, an Asian commercial vehicle brand, participated as an official sponsor and launched the Auman R 45 Ton Automatic truck. According to CAVENEZ figures, Foton currently holds the fifth place in national sales rankings, with a projected year-end market share of 4%. The company reported 1,684 units sold in the country during 2026 and plans to expand its local infrastructure from 16 to 26 dealerships in the coming semester.

Entities

Autofest Caracas · CAVENEZ · Foton · Venezuela · Volkswagen