Automotive brands Zeekr and Chery expand UAE retail presence

Automotive brands Zeekr UAE and Chery UAE are expanding their retail presence in the United Arab Emirates.

Zeekr UAE and AWR Automotive have unveiled a redesigned flagship showroom on Sheikh Zayed Road in Dubai. The facility features a Zeekr Lounge for customer hospitality and interactive technology to allow for vehicle configuration and direct ordering. The redesign aims to support the growing electric mobility market in the UAE by providing personalized guidance on charging, technology, and after-sales care.

Chery UAE, part of AWR Automotive, has inaugurated its sixth showroom in Deira, Dubai. This expansion follows recent openings in Ras Al Khaimah and Fujairah, strengthening the brand's nationwide network which includes Abu Dhabi and Sharjah. The new facility provides increased access to Chery’s lineup of SUVs, sedans, and hybrids.