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[BUSINESS] · Canada, Brazil · 7 sources

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Automotive industry faces technological complexity and shifting consumer needs

The automotive industry is undergoing a complex technological shift that is changing how consumers choose vehicles and how the aftermarket maintains them. Automotive expert Benoit Charette notes that modern cars have essentially become computers on wheels, featuring multiple onboard computers and increasing artificial intelligence integration. He observes that manufacturers have pivoted toward more profitable SUVs, making the choice between electric, hybrid, plug-in hybrid, and gasoline vehicles highly personal based on individual needs.

Simultaneously, the industry faces logistical challenges due to the diversification of propulsion systems. At the ABX26 event, MAHLE executives discussed how the coexistence of electrification, software, AI, new materials, and renewable fuels creates a non-uniform fleet. Eduardo Spilla, CEO of MAHLE Metal Leve, emphasized that transformation extends beyond simple electrification, requiring the integration of various technological competencies to create industrially viable products.

Entities

Benoit Charette · Eduardo Spilla · MAHLE

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