Fashion and beauty trends forecast for 2026 and 2027

Upcoming fashion and beauty trends for the 2026 and 2027 seasons highlight a shift toward specific colors, textures, and scents.

In color trends, soft pink is projected to be a major protagonist for summer 2027, appearing in collections from Balenciaga, Stella McCartney, and Zimmermann. For autumn 2026, street style from New York Fashion Week emphasizes red as a powerful accent and white for minimalist elegance.

Footwear trends for autumn 2026 include “Loots,” a hybrid of loafers and boots designed for weather resistance, specifically noted in designs by Kennel & Schmenger. Accessories such as dark red sunglasses are also expected to become significant style statements.

The fragrance market for autumn 2026 is moving toward warm, sensual, and comforting scents. Key trends include “Rice Scents” featuring notes of roasted basmati and rice milk, as well as spicy, cozy profiles reminiscent of seasonal flavors. Notable mentions include Maison Margiela’s “Replica Autumn Vibes” and Max Mara’s first perfume, which features tuberose, vanilla, and sandalwood.