Avance Co., Ltd. celebrates 30th anniversary with new eye-care product launch

Avance Co., Ltd. held a launch party at Roppongi Tsutaya Books to celebrate its 30th anniversary and introduce three new eye-care products. The event hosted 233 media representatives and influencers to experience the new lineup.

The new products include a lash base designed to create a clumped lash look, a specialized mascara remover featuring a gel formula and a precision comb, and a medicated eye cream for morning and night care. These items were developed with input from professional eyelash stylists and feature various moisturizing ingredients such as panthenol and hyaluronic acid.