BYD expands global presence with new vehicle launches

Chinese automaker BYD is expanding its global footprint through new vehicle launches and aggressive commercial campaigns.

In Argentina, BYD has launched the Ti7, a premium plug-in hybrid SUV featuring Super Hybrid DM-p technology. The vehicle delivers 354 hp and offers a combined range of 1,015 km. In Brazil, the company is running the ‘48 Horas Eletrizantes’ campaign, offering significant discounts on models like the King GL, Song Plus, and Dolphin GS.

In Europe, BYD introduced the ATTO 8 at the Paris Motor Show. This seven-seater SUV utilizes the second-generation Blade Battery and features FLASH Charging technology, capable of charging from 10% to 97% in nine minutes. The company also plans to install 3,000 FLASH Charging stations across Europe by 2027.

Additionally, BYD is developing specialized luxury and accessible models. The Yangwang U8, a high-end SUV with 1,200 hp, features a unique ability to float during floods and is expected to reach Brazil by 2027. In China, patent filings reveal the e7, an affordable electric sedan designed for ride-hailing and taxi services.