Avon launches multifunctional lip gloss amid rising self-care trends

Avon has launched the Tratamake Sérum Lip Gloss, a multifunctional 3-in-1 product designed to hydrate, protect, and provide a visual volumizing effect. This release aligns with a growing beauty industry trend of integrating skincare benefits directly into makeup products.

In a separate consumer trend report presented by iFood in São Paulo, data for the 2025 Black Friday period indicates a rise in self-care and health-oriented purchasing. Consumers are increasingly seeking vitamins, supplements, and protein-rich foods, with significant growth noted in whey protein and creatine sales. Additionally, there is a rising interest in beauty and perfumery products, driven by the ‘Little Treat Culture,’ where consumers prioritize affordable small luxuries and personal care items.