Avon launches new brand identity and iconic fragrance collection in Ecuador and Colombia

Avon is undergoing a strategic brand evolution across the Andean region, including Ecuador and Colombia, to celebrate its 140-year history and connect with new generations of consumers. The company is introducing a new brand identity aimed at blending its historical legacy with modern consumption habits.

In Colombia, the brand has launched the ‘Avon Iconic Collection,’ which brings back four classic fragrances: Topaze, Toque de Amor, Charisma, and Sweet Honesty. This move utilizes the ‘newstalgia’ trend, reinterpreting aesthetic and cultural references from the past for the present market.

In Ecuador, where the company has operated since 1992 with a network of over 100,000 beauty consultants, the rebranding focuses on digital integration and technological anticipation. This comes as the beauty industry projects annual growth exceeding 5%, particularly in the Latin American perfumery sector.