AWAJI HELLO KITTY APPLE LAND announces new merchandise and SNS campaign

AWAJI HELLO KITTY APPLE LAND, located on Awaji Island, is launching new merchandise and a social media promotional campaign.

Starting October 31, the facility will release three new items from its popular ‘Awaji Sunburned Hello Kitty’ series. The new collection features a blue color scheme with glitter materials and includes a multi-case, a pochette, and a pen case. These items are exclusive to the location.

Additionally, from October 1 to October 15, the facility will host an Instagram campaign. Participants who follow the official account and like specific posts will be entered into a drawing to win admission tickets for five pairs of visitors. The facility comprises three main areas: HELLO KITTY SMILE, HELLO KITTY SHOW BOX, and HELLO KITTY APPLE HOUSE.