AWE2027 expo launches in Shanghai as Mister Spex expands eyewear range

The Appliance & Electronics World Expo 2027 (AWE2027) has officially launched, scheduled to take place from March 17 to 20, 2027, at the Shanghai New International Expo Centre. Under the theme ‘AI+ • Beyond Boundaries’, the event expects to host over 1,200 exhibitors and 280,000 visitors, focusing on a smart-living ecosystem driven by artificial intelligence.

New initiatives for the 2027 expo include the AWE Plus Innovation & Technology Zone, which will highlight AI hardware, embedded intelligence, and computer chips; a new AWE Startup Zone to connect young companies with investors; and a New Product & Technology Launch Area.

In separate business news, German optical retailer Mister Spex SE is expanding its core business into children’s eyewear. The new range, designed for children aged 6 to 12, will be available online in Germany starting August 17, 2026, followed by a rollout in all 66 physical stores by August 31, 2026. The company aims to increase its customer base by targeting families and fostering long-term loyalty through curated brands such as Ray-Ban Junior and Oakley Youth.