AXA Brazil CEO Erika Medici discusses insurance market evolution

Erika Medici, CEO of AXA in Brazil, is a co-author of the book ‘A Evolução do Mercado Segurador: Perspectivas de Líderes Sobre o Setor’ (The Evolution of the Insurance Market: Perspectives of Leaders on the Sector), published by MJV Technology & Innovation. The work features 19 industry leaders discussing transformations, trends, and strategic paths for the Brazilian insurance market.

In her contribution, Medici emphasizes a shift from a traditional indemnity-based model to a proactive culture of prevention and risk management. She highlights the insurance sector's role in sustainable development, particularly in addressing climate change challenges. Medici argues that insurance serves as a vital link between the financial sector and the real economy by facilitating investments in infrastructure, renewable energy, and energy transition projects through risk mitigation.

The publication also covers topics such as artificial intelligence, technological innovation, regulatory changes, and customer relations.