AXA Brazil CEO participates in CONAREC 2026 customer experience event

AXA in Brazil participated in CONAREC 2026, a major customer experience event in Latin America, to conclude its Customer Month initiatives. CEO Erika Medici joined a panel titled “CEO na prática: liderar, engajar e entregar resultado” to discuss how governance, leadership, and organizational culture impact customer perception and business indicators.

The company emphasized its “Jeito AXA de Cuidar” (AXA Way of Caring) concept, which is built on four attributes: respect, welcoming, transparency, and solution. This approach aligns with the group’s global pillars of “Care” and “Dare,” aiming to balance technical competence and technology with human empathy and employee autonomy to drive sustainable business growth.