Axis Max Life Insurance launches retirement campaign in India

Axis Max Life Insurance Limited, formerly Max Life Insurance, announced a new retirement‑focused campaign titled “Bharosa Tum Ho”. The campaign, launched in New Delhi, features Indian cricket captain Rohit Sharma and his wife Ritika Sajdeh in a short film that encourages Indians to view retirement as a fresh start rather than an end.

The marketing push highlights the company’s pension products that promise guaranteed lifelong income, aiming to help people plan early for financial security and pursue post‑career aspirations. Chief Marketing Officer Rahul Talwar said the campaign seeks to inspire “financial freedom to pursue dreams without worry.” The film is available online via the company’s YouTube channel.